Bridgestone Olympic Games Experience brings spirit of Tokyo 2020 to 12 iconic cities


The Bridgestone Olympic Games Experience, powered by the Golazo Group & supported by agency partner WeAreFearless, has just completed its two and a half month long European tour of Spain, France, Belgium, Germany and the UK!

Together with our client and TOP Olympic Partner Bridgestone Europe, we brought the spirit of the Tokyo 2020 Olympic Games to 12 iconic cities and destinations including stops in Madrid, Paris, Berlin and London. The public were invited to experience a number of different sport activities (focused on Handball, Gymnastics, Athletics, Taekwondo & Swimming) and challenge themselves against the timing, speed and mark set by some of Bridgestone’s very own inspiring Olympic ambassadors in these sports.

Congratulations to the full client, Golazo and agency partner teams for all their hard work in bringing this tour to life!

The objective of the Bridgestone Olympic Games Experience was first and foremost to promote Bridgestone as being an Olympic Partner by bringing the positive values of sport and the Olympic Games into key European towns with an immersive experiential experience.

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