Without a solid business plan, but with a strong conviction that sport mattered in society, 1984 Olympian Bob Verbeeck starts CIS on 18 October 1990. The acronym stands for “Consultants in Sports”. The new company intends to consult brands on their sports sponsorship and strategy. Between 2000 and 2008, CIS starts working together with Octagon (Interpublic IPG) on a European scale.
Octagon CIS becomes a major player in sports consultancy and brand activation in Europe. In 2008, Bob Verbeeck regains full control over the company. The company name changes to Golazo, which focuses on the development of its own event portfolio, athlete representation, sports media and consultancy in Belgium.

With new offices opening in 2014 in The Netherlands, France, Germany and the UK, the company goes international. This growth strategy is a combination of acquisitions and organic growth. A multi-brand strategy is part of the growth plan. Most acquisitions are related to events, consultancy and brand activation.
Founder Bob Verbeeck sells a 20% equity stake to a group of national and international investors in 2018. A board of directors is installed with Johnny Thijs (ex-CEO Belgian Post) as chairman.

Golazo continues to grow with ever increasing event offers in sports such as golf, breaking, padel, 3×3 basketball, … In corporate wellbeing the focus is now on holistic wellbeing making employees healthier and happier with a physical, mental and spiritual approach. More brands than ever are serviced with activations and digital content. A new African headquarter in Nairobi (Kenya), means the start of the expansion of the activities on that continent as well. The recent growth resulted in a record-breaking turnover of 131 million in 2023.