Through organising events or challenges directly aimed at the consumer. Examples are the Memorial Van Damme, Six Days of Ghent, X20 trophy (cyclo-cross) but also the Antwerp 10 miles, urban walks, marathons of Rotterdam and Nairobi or the Ronde Van Vlaanderen or Paris-Roubaix for cycling enthusiasts.  Every year, we offer over 1000 events and challenges in dozens of countries, recently even in Africa. 

Through setting up corporate wellbeing programmes in companies to improve the employees’ wellbeing, not just through exercising more but also through mental coaching.  We are helping to strengthen the corporate culture.  Thanks to ‘Golazo inside’ employees feel fitter and mentally more resilient.

Furthermore, we advise other rights holders and brands – predominantly in the world of sport – to do more and better things with what they have or are capable of. We also pay attention to government bodies regarding sports, health and exercising. 

Our strong vertical media arm focusses on data profiling, community building and social media.