We make people move

Events are an ideal way to get everybody moving. They give people purpose.
The atmosphere and overall experience surrounding the events are crucial, making them so much more than just a personal effort.

Top sports events catalyse promotion of sport. Seeing your heroes at work up- close, encourages people to start taking up sport themselves. We are increasingly committed to signature events, such as big championships.

Our apps, challenges and digital events give everybody the opportunity to exercise, wherever and whenever. Through music, encouragement and tips, they add extras that help make it a not-to-be-missed experience.