We help brands move
Our focus is on brands and companies that want to communicate through sport and are aiming for the same mission. We advise and assist our clients creating effective and unforgettable campaigns.
Our divisions Sportizon, Hincha and Triple Double offer services like strategy, creation, digital, activation and events with one ultimate goal: connecting fans with brands.
Moreover, we cooperate closely with all levels of sports organisations, ranging from teams to federations, leagues, events, and also with athletes.
Golazo is continuing to lead the strategic planning & delivery for Bridgestone EMIA of their new Olympic & Paralympic campaign “Prepared to Perform” across 6 European markets.
Golazo also provided best in class advise to Bridgestone in defining Ambassador criteria, evaluation, selection and the subsequent contract development & negotiation in 2022 to secure 13 new Olympic & Paralympic athletes with whom the brand will partner throughout 2024.
In France, their key market, we launched the new campaign in Paris at a most iconic location for the city and of the Paris 2024 Olympic Games in September and will be launching the campaign in 4 others markets in early 2023.
In 2021, Allianz became the lead sponsor of athletics in Belgium for 4 years. This included the Allianz Memorial Van Damme, the National and Regional federations, the Golden Spike gala and several athletics ambassadors.
After researching and selecting athletics as the best fit for the brand’s objectives a series of communication and activations took place to reinforce the partnership over the years.
It all started with a press launch, setting up Allianz’s presence at the national/regional championships and the Allianz Memorial Van Damme resulting in athletics fans already having better awareness of Allianz and understanding that Allianz is the main partner of athletics in Belgium.
AA Drink You Can
As of 2022 the ambition is to focus on individual sports such as cycling, running, lifestyle sports, fitness and add a more emotional layer to the brand.
Together with Triple Double we launched the Ready for more campaign telling a relatable story: sport is a constant psychological battle with yourself, but once you conquer your mental obstacles, you are ready for more.”
We highlight the beautiful sport of cycling by organising AA Drink Social Rides with Thibau Nys & Lars van der Haar offering participants a unique experience.
We used the TV show “Spartacus Run” to create a specific social media campaign with Sven Nys offering participants a chance to win tickets for the event.
Launching the biggest golf event that Belgium has ever known and reaching all golfers in Belgium with a clear brand positioning. That was the assignment for us working on the Soudal Open, a brand-new DP World Tour golf event.
The Soudal Open tagline ‘Where golf dreams come true’ was created and implemented in the whole communication strategy. A young boy dreaming of seeing his idol Thomas Pieters playing in Belgium. He gets inspired to train even harder to become as good as he can be. The Soudal Open mood trailer ‘Where golf dreams come true’ was made to inspire and excite fans about the new Belgian Open and was used as TV commercial on Play Sports.
On top of that ‘we made a golf dream come true’ by arranging a surprise meet & greet for the young actor with Thomas Pieters during the Soudal Open.
Next to the clear brand positioning, we wanted to get the attention of our 75,000 golf players in Belgium. We created a content series, ‘Discover the course’ with Wesley Sonck and Thomas Pieters.
Thomas and Wesley played the most challenging holes of the Soudal Open. Every episode focused on how a top player plays a hole and its specific features.
As a result, spectators at the Soudal Open had a better understanding of the way a pro plays during competition and deeper knowledge of the new course.
ION Hockey League
The ION Hockey League is the result of a consultancy process held with ION and the THL.
In a first phase we guided THL in their strategical setup of the league and ION in their sport sponsorship strategy and connected both partners. To launch the partnership we organised a press conference and produced a new website.
On top of that we negotiated a TV contract for the league with different broadcasters such as Telenet, Proximus, VOO and Sporza. During every live TV game we take care of the TV visibility of ION to ensure the best integration of its partnership.
Pro League Ultimate Shirt
We developed the ‘Pro League Ultimate Shirt’-campaign for Eleven Sports, where Belgian football fans could vote for the most beautiful football shirt in the Pro League history.
In the first phase, fans could choose their top 3 from the 1,750 jerseys of all clubs, from 1972-73 to today. In a second phase, fans were able to choose the one and only “Pro League Ultimate Shirt” from the remaining 26 Ultimate Club Shirts.
Most important campaign results:
- >20,000 votes in the first 24 hours & 78,000 unique participants in total
- 9.6 million impressions
- +5 min average time spent on the platform
Story telling content & communication
At Sportizon we create content that makes brands, fans, people, athletes feel the power of sports. We put people at the heart of everything we do, to create strategically relevant sport related content that informs and entertains.
Our goal as a creative agency expert is to create integrated campaigns, devise unique social led sports content looking at when, where, clients want a brand to relate to an event, athlete, federation, team, league and more.
It’s simple. We want to form a strong bond between the customer, the brand and the asset.
Q8 asked us to develop a campaign around sustainability as part of their partnership with the Antwerp Marathon. Together with Saartje Vandendriessche, we asked all runners to recycle their plastic drinking cups, resulting in the production of unique 3D printed furniture for a Q8 petrol station in Antwerp.
The floating green was present at the first edition of the Soudal Open thanks to Telenet. This animation brought passionate golfers together and many smiles could be seen throughout the week. From children to grandparents, everyone had the chance to win a year’s subscription to Play Sports by making the approach in one shot. A great opportunity to show your talent at the 19th hole village.
Nike Freakology Euro Basket
This summer the creative approach was encapsulated in the word Freakology: the study of Giannis. It was brought to life at a series of Giannis-inspired events in Milan, Paris & Berlin where kids received a personalised basketball training experience based on Giannis’ game, his work ethic, and his personality.
Betcenter Freestyle vs Futsal Challenge
To reinforce Betcenter’s role as key partner of Belgian futsal and connect with futsal fans, we created a digital campaign & 13-part long web series entitled “Betcenter Freestyle vs. Futsal Challenge” highlighting the urban nature of the sport & promoting the clubs and players.
Before the FIFA World Cup Qatar 2022™, VRT was looking for short TV Bumpers to integrate within their daily broadcast schedule. We created 12 short movies showcasing Ghent (location of the WC 22 VRT studio) and freestyle football for Villa Sporza.
Eleven Sports Ultimate Goal
For the third year in a row, we are partnering with Eleven Sports to develop an innovative and fan-centric digital campaign linked to the Pro League. “The Ultimate Goal” activation will give Belgian football fans the chance to access the most iconic and legendary goals ever made on a Belgian pitch in digital form. The five-month initiative is again a collaboration between Eleven Sports, the Pro League, Pro League clubs and Panini. At the end of the 2022-2023 football season, the Ultimate Goal will be announced at the Pro League Awards.
AG Frunning is an inspirational campaign that tells the story of people who like to run in good company. Because running together is fun it becomes extra motivating. It gradually also becomes part of a healthy lifestyle if you share the joy of running with friends. It doesn’t matter how fast or how far you run. This is what AG Frunning is all about. With 4 short films we want to inspire people – highlighting the brand claim of AG (Supporter Of Your Life) – telling the story of people who like to run in good company in the lead up to the AG Antwerp 10 Miles.
Since 2017 Continental has challenged us to create, develop and implement a year-round cycling plan. Each year we present a full Event and Communication platform during the full season to answer and bring to life Continental’s “Missing link” challenge. This is from event concept development to the early ideation phase, pro Cycling Heroes integration, set up of multiple cycling events and production of a substantial content programme. A wide of range of former pro cyclist and celebrities have been involved over the years.
Spa - 20 KM of Brussels
To help all the runners through those 20 kilometers, we provided bottles of Spa at the start, finish and along the course. By doing so, Spadel fulfilled their mission within this partnership: hydrating and refreshing people.
Throughout the day, 200 VIP guests got a special treatment at their stand and Spa branding was placed all over the course. Overall, we provided 300,000 bottles of Spa!
POAB Antwerp Marathon
Pre-event race we asked friends & family to upload a photo with a personal message. During the race, Port of Antwerp-Bruges displayed these on a screen to give the participants a boost. At the finish, photobooths were set up to show individual finish times that could be shared on LED boards.
As the digital partner of St Raphäel, l’apéro du vélo, we built a social media strategy to develop a deeper relationship with Belgian cycling fans.
- Tactical photo shoot to feed the social media and webshop with content
by integrating St Raphael merchandising items and products.
- Thumb stopping digital content linked to the most relevant rides on the pro cycling calendar
- Gamification campaigns linked to the biggest pro cycling events such as the World Championships, Tour de France and Ronde van Vlaanderen.
Result: More than 950K cyclist reached and more than 2000 cyclists won a St Raphaël cycling price.
Garmin Tacx day
It’s now official, Tacx is part of the Garmin brand in Belgium. For the official launch, a day completely dedicated to cycling has been put together for clients, influencers, pro riders and a limited number of consumers. All were invited to join the Garmin Peloton to ride together under the leadership of Pro riders, followed by lunch around the specially made display showcasing all Garmin and Tacx products. To close the day, there was a session about breathing effectively led by former Pro rider Karsten Kroon.
World Padel Tour - Amsterdam Open
Tens of thousands of visitors, rating records and millions of views on social media. The first edition of the World Padel Tour Amsterdam – where the absolute world top was present – has stirred up something in the Netherlands. The backdrop of the tournament was the monumental Centrale Markthal.
WPT Amsterdam Open was co-organised by our divisions Golazo Sports and Triple Double. The sports marketing agency was responsible for all marketing communications, brand activations, media coverage and partnerships. Dentons, AA Drink, Circus and CBRE, among others, joined WPT Amsterdam for several years.
DHL AND #samedream
An unprecedented partnership in women’s sports: DHL became logistics partner and sponsor of the national women’s teams in football, hockey, volleyball and handball.
Dutch women’s sports is experiencing enormous growth in performance and popularity at the international top level. The goal is to continue achieving those sports performances at the highest level. This match in ambition and motivation to be among the best is summarised in #SameDream and embraced by DHL.
We were responsible for the partnership deal and to activate it. With four national tournaments (Hockey World Cup, UEFA European Women’s Championship, European Championship Handball and the FIVB Volleyball Women’s World Championship) it was a busy year.
DHL ambassadors, left to right:
Laura Dijkema (volleyball), Pien Sanders (hockey), Lois Abbingh (handball), and Jackie Groenen (football).
PSV Walk of Fame
The Walk of Fame is a gift to PSV and its fans, from energiedirect.nl. It consists of tiles with footprints or handprints from former players and goalkeepers. At the moment twelve legends are part of the PSV Walk of Fame. It’s a ‘living’ monument, so more tiles will follow.
In just over half a year, two Olympic and two Paralympic Games were organised. Special editions, with no fans or family in the stands. TeamNL wanted to use these memorable Games to permanently inspire young people with sport. Therefore we have unveiled a mural featuring ten Dutch sports heroes from the Tokyo and Beijing Olympic and Paralympic Games.
During the first edition of the Champions Dinner, the players of the Keuken Kampioen Divisie (first division) got the podium they deserved. It was national coach Louis van Gaal who awarded the Golden Shields to Best Player, Best Talent and Best Goalkeeper, among others.
The Keuken Kampioen Divisie is pre-eminently a breeding ground for talent. The Dutch national team of national coach Louis van Gaal, for instance, on average consists of around 10 players who have played in the Keuken Kampioen Divisie.
Puma & PSV: Brilliant blue
The colour blue and PSV have been linked for decades. Many PSV heroes – from Romário to Ronaldo and Van Nistelrooy to Memphis – all played their PSV away games in blue in recent decades. That is why the shirt is called ‘Brilliant Blue’; a mix of all the blue kits PSV has worn in the past.
Orange Patches at Albert Heijn
As a supporter of footballing Netherlands, Albert Heijn stands behind the Dutch team; together we colour Orange. For the World Cup taking place in winter for the first time, there is a good chance we will be watching Orange in our jumper or perhaps a thick winter coat. Consumers at Albert Heijn received cool Orange patches to pimp their winter outfit.