Spectator events are the perfect occasion for a sports fan to watch his or her sporting heroes from close by. World class athletes and performances are a source of inspiration for all who want to move themselves. Golazo has been building some of the biggest sports events in Europe and even in the world. The Allianz Memorial Van Damme, meeting of the IAAF Diamond League, has been elected many times as the world’s best athletics meeting. ISTAF Berlin, the Europe Classics in Heusden and Liège and the Cross Cup all are well established Golazo events.
In pro cycling, Golazo created the first (and still the only) multiday UCI World Tour race in the Lowlands, while its Belgian counterpart Baloise Belgium Tour and the Lotto Six Days Ghent are true legends in the birthplace of cycling. Furthermore, Golazo is very active in cyclocross (X²O Badkamers Trofee and others). Golazo is involved in many National Championships in road cycling, cyclocross, cross country, as well as the popular Belgian hockey play-off finals,… In 2019 Golazo organised the European Hockey Championships.
An activation plan to turn an one day event into four month communication campaign with the goal of creating AG awareness amongst athletics fans.