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SUCCESFULL EVENTS A YEAR
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PARTICIPANTS IN OUR YEARLY RUNNING EVENTS
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PARTICIPANTS IN OUR YEARLY WALKING EVENTS
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PARTICIPANTS IN OUR YEARLY CYCLING EVENTS

We are
Golazo The Netherlands

GOLAZO SPORTS NETHERLANDS

In 2014, the Marathon Eindhoven foundation, Like2Run, Utrechtrent, Topsport Noord Nederland and Golazo Sports united their efforts in Golazo Sports the Netherlands with offices in Rotterdam, Eindhoven and Groningen. Through this new venture, popular running events like the NN Marathon Rotterdam, Marathon Eindhoven, 4 Mijl van Groningen, Singelloop Utrecht, etc. receive more possibilities to fulfil their potential.

The past years Golazo Sports the Netherlands has created an exciting mix of professional and recreational events for all ages. Besides running events, Golazo Sports the Netherlands has also been offering cycling and walking events since 2017 such as the Classico Boretti, KlimClassic, NK Cycling and the Scheveningen Light Walk. The 52 events attract 240,000 participants per year, with hundreds of thousands of spectators and millions of viewers on TV.

We are Golazo Belgium

CONSULTANTS IN SPORTS

On October 18th, 1990, former Olympian (Los Angeles, 1984) athlete Bob Verbeeck founded sports marketing agency Consultants in Sports (CIS) in Belgium. Starting with a small team and a few customers, the company quickly grew to organize events in more than 15 different sports. A Dutch subsidiary was added in 1994 to establish CIS Benelux, which continued to build on its network of recreational and professional sporting events.

OCTAGON

In 2000, Octagon, the sports marketing division of The Interpublic Group (IPG), and CIS created the partnership Octagon CIS. This new organization managed all sponsorship activations for clients such as Procter & Gamble, MasterCard and Hyundai during the Euro 2000 European soccer tournament. In 2002, IPG increased its shareholder stake in Octagon CIS to 100%.

Between 2002 and 2007, Octagon CIS was focused primarily on consultancy and its own sporting events, mostly within Europe. However, it had become clear that several clients could benefit greatly from an integrated approach of sports, entertainment and media. As this offer of services was not fully in line with the international philosophy of Octagon, the parties ultimately agreed that reestablishing full independence from each other was the logical step forward – thus the rebirth of Octagon CIS under sole possession of Bob Verbeeck.

GOLAZO

Along with this change of ownership and control comes an expansion of the business into the media and entertainment services. And finally, on January 1st 2008, a rebranding of the company into Golazo sports (the former being Octagon CIS) and Golazo media (started in 2002 as sport.be) took place. In the summer of 2009, the group launched its third important pillar, Energy Lab, which offers training programmes and guidance for all those that exercise, ranging from recreative participants to professional athletes.

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Offices
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TALENTED EMPLOYEES
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Years of experience

EVENTS

Utrecht Marathon

12.05.2019
Utrecht

BreakOut Run

01-02.06.2019
Schaijk

ladiesrotterdam-2019B

Ladiesrun Rotterdam

16.06.2019
Rotterdam

Series

KLM Urban Trail Series

13 events
The Nederlands

Night Run Series

4 events
The Nederlands

We Are Cycling

8 events
The Nederlands

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