Facts & Figures

Our history


Golazo continues to grow with ever increasing event offers in sports such as golf, breaking, padel, 3×3 basketball,…In corporate wellbeing our focus is now on holistic wellbeing making employees healthier and happier with a physical, mental and spiritual approach.

We are servicing more sports rights holders and brands with activations and digital content. With a new African headquarter in Nairobi (Kenya), we will expand our activities on this continent.All this resulted in a record-breaking turnover of 125 million.


Founder Bob Verbeeck sells a 20% equity stake to a group of national and international investors. A board of directors is installed with Johnny Thijs (ex-CEO Belgian Post) as chairman.
The Golazo vision in the next ten years will be driven by focus and growth, both in activities, as well as in geography.


Golazo goes international and opens offices in The Netherlands, France, Germany and the UK. This growth strategy is a combination of acquisitions and organic growth. A multi-brand strategy is part of the growth plan. Most acquisitions are related to events, consultancy and brand activation.


Due to different and conflicting views on the future of the company, Octagon and CIS decide to go their separate ways. Bob Verbeeck regains full control over the company. The company name changes to Golazo, which focuses on the development of their own event portfolio, athlete representation,
sports media and consultancy, but
with operations only in Belgium.


With the European championships football coming to Belgium &
The Netherlands, Octagon
(a NYSE listed company under Interpublic IPG) is looking for an agency partner. Octagon and CIS start working together on a European scale, creating Octagon CIS. Founder Bob Verbeeck decides to sell CIS to Octagon, while staying on as CEO. Octagon CIS becomes a major player in sports consultancy and brand activation in Europe, servicing clients such as Hyundai, Mastercard, Sony PlayStation, Proctor & Gamble, the NBA, etc.


Without a solid business plan, but with a strong conviction that sport mattered in society, 1984 Olympian Bob Verbeeck starts CIS on 18 October 1990. The acronym stands for “Consultants in Sports”. The new company  intends to consult brands on their sports sponsorship and strategy.

A great group of companies #wearegolazo