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Golazo France

GOLAZO SPORTS FRANCE

Créée en avril 2014, Golazo sports France a su séduire les marques, les athlètes et les institutions grâce à une équipe d’experts en sports marketing et événementiel.

Le bureau Parisien a acquis en 2019, La Parisienne, 1ère course 100% femmes d’Europe et il organise également les 10km du Bois de Boulogne.

Le bureau Lyonnais organise des cyclosportives de renommée internationale regroupant 50 à 80 % d’étrangers sur les épreuves. La structure est un acteur majeur du cyclisme de masse avec 14 courses Granfondo, regroupés sous 4 marques : Grand Trophée, Marmotte Granfondo Series dont la légendaire Marmotte Granfondo Alpes à l’Alpe d’Huez, Tour du Mont Blanc et Supergranfondo Galibier-Izoard.

Golazo sports est le producteur délégué du « Disneyland Magic Run week end » pour Business Solutions, du « All Star Perche » pour Spectacul’air et de deux meeting d’Athlétisme (indoor et outdoor à 3000m d’altitude à Tignes pour Tignes Développement.

D’ampleur européenne, le projet Bridgestone est également étendu en France avec une série d’activations et d’événements autour de 3 ambassadeurs français (Sarah Ourahmoune, Christophe Le Maitre et Pierre Vaultier).

Aussi, Golazo sports France représente 2 stars du sport français, Renaud Lavillenie et Vincent Luis.

EVENEMENTS

10 KM du Bois de Boulogne

07.04.2019

Marmotte Granfondo Alpes

07.07.2019

La Parisienne

06.09.2019 - 08.09.2019

We are Golazo Belgium

CONSULTANTS IN SPORTS

On October 18th, 1990, former Olympian (Los Angeles, 1984) athlete Bob Verbeeck founded sports marketing agency Consultants in Sports (CIS) in Belgium. Starting with a small team and a few customers, the company quickly grew to organize events in more than 15 different sports. A Dutch subsidiary was added in 1994 to establish CIS Benelux, which continued to build on its network of recreational and professional sporting events.

OCTAGON

In 2000, Octagon, the sports marketing division of The Interpublic Group (IPG), and CIS created the partnership Octagon CIS. This new organization managed all sponsorship activations for clients such as Procter & Gamble, MasterCard and Hyundai during the Euro 2000 European soccer tournament. In 2002, IPG increased its shareholder stake in Octagon CIS to 100%.

Between 2002 and 2007, Octagon CIS was focused primarily on consultancy and its own sporting events, mostly within Europe. However, it had become clear that several clients could benefit greatly from an integrated approach of sports, entertainment and media. As this offer of services was not fully in line with the international philosophy of Octagon, the parties ultimately agreed that reestablishing full independence from each other was the logical step forward – thus the rebirth of Octagon CIS under sole possession of Bob Verbeeck.

GOLAZO

Along with this change of ownership and control comes an expansion of the business into the media and entertainment services. And finally, on January 1st 2008, a rebranding of the company into Golazo sports (the former being Octagon CIS) and Golazo media (started in 2002 as sport.be) took place. In the summer of 2009, the group launched its third important pillar, Energy Lab, which offers training programmes and guidance for all those that exercise, ranging from recreative participants to professional athletes.

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