CASE

A Year-Long Journey

HOW WE INSPIRE COMPANY’S EMPLOYEES TO LIVE A HEALTHY LIFE

-CASE-

Q1

  • Launch of the digital platform and introduction of our holistic wellbeing model around sleep, nutrition, exercise, and mental resilience. We know that it takes 6-8 weeks to change a habit, so we will focus on one theme per quarter.
  • Selection of our health ambassadors, who will play an active role in motivating colleagues and organizing local events.
  • Start of our first campaign ‘Sleep well, be well’: every employee will discover their sleep profile and will also receive helpful tips and tricks to improve quality of sleep.

Q2

  • Kick-off camp for our health ambassadors, with inspiring keynotes, workshops, training sessions and physical testing. We will guide them during their life-changing journey towards their personal challenge.
  • Launch of our second campaign: ‘the truth about food’, a campaign in which we will focus on balanced nutrition and healthy eating habits.

Q3

  • Colleagues participate together in several sports events: running, walking, cycling, etc.
  • Company’s own Tour de France: the biggest virtual event of the year. The challenge is to ride the same distance as the pro riders, but together with your teammates. Which team will successfully complete all 21 challenges and who will win the yellow jersey?
  • Launch of our global step challenge, where we challenge all employees to increase their daily number of steps. A step challenge within a company is an ideal way of playfully motivating employees to be more active every day.

Q4

  • The highlight of the year is the participation of the ambassadors in a challenging sports event, where all ambassadors compete and finish the journey together. A life-changing emotional moment for all of them, achieving what they thought they were never able to do.
  • Launch of the ‘Power your Mind’ campaign, where employees will be introduced to yoga, mindfulness, meditation and other activities stimulating mental resilience.
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“AS A HEALTH AMBASSADOR I WANT TO SHOW THAT IT’S POSSIBLE TO COMBINE A BUSY JOB WITH REGULAR EXERCISE. A HEALTHY BODY AND MIND ARE THE NECESSARY INGREDIENTS TO PERFORM WELL IN MY PROFESSIONAL LIFE.”​​

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