CASE

DIGITAL TOUR DE FRANCE THROUGH VITALITY PLATFORM

MULTIPLE COMPANIES RODE A VIRTUAL TOUR DE FRANCE THROUGH THE DIGITAL ENERGY LAB VITALITY PLATFORM.

To keep the healthy vibes alive during the whole year, we challenge employees via our digital vitality platform.

In July, we organized at different clients offices a digital competition in which the employees had to travel in teams on the same routes as the Tour de France cyclists during the race.

Via apps such as Strava, Garmin and Runkeeper, the participants could collect those kms by moving (cycling, walking, running, etc.). These kilometers were synchronized with the platform. Just like in the real Tour de France, in addition to the team classification, an individual classification was drawn up with a yellow, green, white and polka dot jersey.

Our digital platform always gave a live update of the kilometers travelled. Every morning, all participants received a newsletter with training tips, interesting facts, and a collage of the best photos that had been submitted. Commuting on the bicycle has never been so popular!

Share this »

Share on facebook
Share on twitter
Share on linkedin
Share on email