As part of Bridgestone’s global Olympic Partnership, Golazo helped develop the creative idea “Chase Your Dream, No Matter What” to reinforce the product truth that Bridgestone tyres keep you safe and on track in any conditions. The pan European multi-channel brand campaign celebrates the Olympic spirit of perseverance inspiring everyone to overcome adversity to realise their dreams.
We’ve partnered with 19 Olympians, including 9 gold medallists across 6 markets, who have not only achieved Olympic glory but have also overcome extreme adversity on their journeys to success. Each Ambassador’s story of struggle and the inspiration it brings lies at the heart of the campaign.
We’ve created over 1000 pieces of content, including 200 videos in six languages and generated over 154 million impressions.
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We’re enabling real people to tackle their “No Matter What” barriers to chase their dream and inviting people to share their dream on our dream wall at running events. We are awakening the Everyday Battler in each one of us by taking people who are facing a range of personal obstacles to complete a 10km race. In achieving their personal dream, we help them prove to themselves that they can not only complete this 10km, but give them confidence to achieve their dream, no matter what.
We created interactive experiences where people could share their dream and create a personalised poster and an online dream enablement competition where winners had their dreams fulfilled. All of this is not only changing people’s lives but is also generating great emotional content to fuel our always on strategy and amplify the campaign to millions of people, inspiring them every day to Chase their Dream, No Matter What.