CASE: www.antwerpgiants.be

Starting point/task in 2006: The basketball team formerly known as Racing Basket Antwerp wanted to be one of the leading teams in Belgium. Along with a strong investment in the players group, a new commercial strategy included a rebranding into the Sanex Antwerp Giants. For the new Sanex Antwerp Giants team, there was an urgent need for a strong internet presence.

From scratch, Golazo media created a brand new web site (www.antwerpgiants.be) around the new name, its logo and the new title sponsor. Besides a simple structure and creative design, the clear and integrated presence of the title sponsor and other partners was the main focus.

Continuous communication between the Golazo media production team and the team staff guarantees fast updates. This was crucial when the team moved to their new home stadium, the Lotto Arena.

In collaboration with the ticketing agency of the new arena, online ticket sales and season tickets were made available through a special micro site.

Within one year, the Antwerp Giants were back at the Belgian top (they won the cup final) and the website is now one of the standard references for basketball sites in Belgium.