CASE: Luminus and Cirque du Soleil

Luminus, an energy company, had already used magicians and acrobats in their advertising campaign. Becoming main sponsor of the new Cirque du Soleil show Dralion was a logical next step to communicate the values of Luminus. More than 175,000 people attended the show!

In addition to organizing the hospitality functions for the customers and prospective clients of Luminus, Golazo entertainment also managed the entire activation programme.

Golazo entertainment set up a photo studio at the entrance of the show and took pictures of the visitors in a Cirque du Soleil setting. Every day, hundreds of pictures were immediately printed on location and provided to visitors. Our promoteam was dressed in Cirque du Soleil costumes, created by renowned Belgian fashion designer Kaat Tilley.