NN Rotterdam Marathon

PROJECT

After 37 years of existence the marathon has been for the last 19 years the largest one-day sport event in the Netherlands and is known for creating a unique emotional connection between the runners, the many spectators and the city.

ROLE

  • Event organisation
  • Sponsorship
  • Athlete management
  • Hospitality
  • Ticketing
  • Communication
  • Media & PR

RESULTS

  • Strong image transfer from the Marathon to the city
  • 950.000 visits to the city
  • Online Social Media Reach – 40.6 million users