BinckBank Tour

PROJECT

Golazo has run this UCI WorldTour event for 12 years which covers Belgium and the Netherlands and is now the 3rd biggest sports event in the Netherlands. This year sees a new title sponsor brought in by Golazo ensuring the race can continue to grow.

ROLE

A marketing campaign, top class hospitality and event management have helped bring major sponsorship.

RESULTS

  • 15 million TV viewers in Belgium and the Netherlands
  • 90 million international TV viewers
  • 650.000 spectators
  • 8.500 entertained in VIP hospitality