Golazo campaign on ESA Excellence Awards Shortlist

Bridgestone’s ‘Chase Your Dream, No Matter What’ Olympic Sponsorship Activation in Europe is named to this year’s ESA Excellence Awards Shortlist twice. The awards recognize the best European sponsorships. The campaign created by Golazo and partner agency WeAreFearless has been nominated in the categories Best Newcomer to Sponsorship and Best Use of Branded Content in Sponsorship.

In 2016 Bridgestone became TOP sponsor of the Olympic Games, to increase affinity, awareness and purchase intent. Golazo and partner agency WeAreFearless led Bridgestone into new territory; from functional traditional advertising towards a human-centric, content driven approach.

Our campaign – CHASE YOUR DREAM, NO MATTER WHAT – reinforces the product truth; Bridgestone tyres keep you safe and on track in any condition, and celebrates the Olympic spirit of perseverance, inspiring people to overcome adversity to realise their dreams. Having piloted in Spain, Bridgestone jumped 4th to 2nd in their ‘Brand I Love’ metrics. The pan-European roll out is now live.